Design the end-to-end digital customer experience to improve engagement, transactions, and loyalty linked to value creation with a foundation in data.

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UNC Health

Hero redesigned UNC Health’s digital brand, creating a thoughtful, AA-compliant, and extensible design system.
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Executive Creative Director

“Designing amazing experiences starts with curiosity, an inquisitive nature, and a desire to find joy in the smallest moments.”

Meet our Heros

Meet our Specialists

Experience Design

Michelle Berryman

Executive Creative Director

I believe in the power and elegance of simplicity, that joy is not accidental, and that interactions should be authentic, meaningful, and pleasurable. I strive to make an emotional connection with users by eliciting desire and delight even in routine moments. I am a Fellow and past president of the Industrial Designers Society of America and was named one of the 50 Most Influential Designers of the last 50 years in 2015.

Create experiences that build value.

Get closer to the people you serve by creating digital experiences that truly enhance people’s lives. Dig into our current experience design offerings below.


User Research & Strategy

Deeply examine user behaviors, motivations, and needs, extracting insights to inform strategies that align with business objectives and ensure impactful experiences that create brand value.


Positioning & Brand Expression

Leverage design and storytelling to create compelling, memorable brand experiences (perfectly executed!) that position products and services authentically with the right audience.


Content Design & Execution

Blending creativity with insights and data, we design compelling narratives, content, and experiences that resonate across websites, campaigns, and portals.

Our Impact
Increase in engagement on care services pages for UNC Health
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Faster time to analysis for a large consumer bank’s quarterly customer survey
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Matt Schwabel
“I'm consistently impressed with Hero Digital’s ability to not only understand where we are currently, but see where the industry is headed and push us forward in a way that will greatly improve the impact we have on the people of North Carolina.”
Matthew Schwabel, Executive Director, Marketing Technology & Operations at UNC Health
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