Hero Offerings

Experience Design

Design the end-to-end digital customer experience to improve engagement, transactions, and loyalty linked to value creation with a foundation in data.

Get closer to the people you serve by creating digital experiences that truly enhance people’s lives. Dig into our current experience design offerings below.

  • User Research & Strategy: Deeply examine user behaviors, motivations, and needs, extracting insights to inform strategies that align with business objectives and ensure impactful experiences that create brand value.
  • Positioning & Brand Expression: Leverage design and storytelling to create compelling, memorable brand experiences (perfectly executed!) that position products and services authentically with the right audience.
  • Content Design & Execution: Blending creativity with insights and data, we design compelling narratives, content, and experiences that resonate across websites, campaigns, and portals.

Our Work

Redesigned digital brand, creating a thoughtful, AA-compliant, and extensible design system that makes wellness accessible to everyone in North Carolina.

Designed a home configurator experience that guides customers through key decisions on finishes, appliances, fixtures, and more.

Created a new consumer-focused homepage, as well as an updated look and feel for Pediatrics.

Defined the future state digital ecosystem and redesigned the digital experience to drive B2B and B2C sales.

Create experiences that build value.

400% Increase in visits to primary care for Cedars-Sinai
2X+ Increase in engagement on care services pages for UNC Health

“I'm consistently impressed with Hero Digital’s ability to not only understand where we are currently, but see where the industry is headed and push us forward in a way that will greatly improve the impact we have on the people of North Carolina.”

Matthew Schwabel, Executive Director, Marketing Technology & Operations, UNC Health

Meet our Specialists

"Designing amazing experiences starts with curiosity, an inquisitive nature, and a desire to find joy in the smallest moments."
Michelle Berryman Executive Creative Director
Greg Smith VP, Creative Director
Brian Lynn VP, User Experience Design

Experience Design Services

  • UX Research & Strategy
  • Content Strategy
  • UX & UI Design

  • Rapid Prototyping & Concept Testing
  • Copywriting
  • Design Systems

  • Journey Mapping & Service Design
  • Brand Positioning
  • Product Positioning, Launch & Onboarding

Our Insights

Let’s get to work

Reach Out