Empowering broadband service providers to transform their community

Value Created

Increased efficiency with a faster and easier author experience


Ensured consistent design with an interactive design system


Improved performance with faster load times and condensed pages


Created content strategy that encourages action with fewer clicks

Screenshot of the ProtectIQ page from the Calix website.
Calix / Overview

A Fresh Design for Everyone



Calix delivers the world’s only end-to-end broadband services provider delivery platform. The Calix platform—featuring ground-breaking cloud software, industry-leading systems, and robust analytics—empowers service providers of all sizes to build thriving businesses and champion digital transformation.​

To meet high expectations, Calix needed to redesign its corporate website. Calix wanted to stay true to their purpose of enabling Broadband Service Providers (BSPs) to build stronger communities through stronger networks—with a firm foundation based on improving the experience for subscribers.


Calix worked with Hero Digital to transform their corporate website. They partnered with Hero for every aspect of the build from the creative design to technology implementation on Adobe Experience Manager. The new experience helps Calix deliver on their mission to modernize the world, one community at a time.


Technology Platform Planning
Experience Design and Build
Content Strategy

Our Impact
Increased Efficiency
0 %
Consistent Design System
0 %
Increased Website Performance
0 %
Calix website hompage screenshot.
What Our Clients Are Saying
“The expertise and dedication to this project by the Hero team have been the reasons this new, modern, high-performing website was delivered on time, on budget—and on point.”
Peter Barros
Director Of Web Experience At Calix
Explore the Details

Let’s make this simple

A key goal from the start of this project was refinement. Calix has a lot to say and even more to offer, but they needed to condense and simplify. Starting with a total site audit, Hero worked to streamline both content and experience to focus on performance.

As a result, Calix now has:

  • Faster load times on the website, with better Google Lighthouse scores
  • Fewer overall pages—from 8,500+ to fewer than 2,500
  • Content strategy and user experience that encourages users to take action, with fewer clicks to find information and Pardot lead capture forms integrated directly onto Calix pages
Website screenshot.
Website shown on laptop.
Website shown on cell phone.
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