Calix
Empowering broadband service providers to transform their community
Increased efficiency with a faster and easier author experience
Ensured consistent design with an interactive design system
Improved performance with faster load times and condensed pages
Created content strategy that encourages action with fewer clicks
A Fresh Design for Everyone
Challenge
Calix delivers the world’s only end-to-end broadband services provider delivery platform. The Calix platform—featuring ground-breaking cloud software, industry-leading systems, and robust analytics—empowers service providers of all sizes to build thriving businesses and champion digital transformation.
To meet high expectations, Calix needed to redesign its corporate website. Calix wanted to stay true to their purpose of enabling Broadband Service Providers (BSPs) to build stronger communities through stronger networks—with a firm foundation based on improving the experience for subscribers.
Solution
Calix worked with Hero Digital to transform their corporate website. They partnered with Hero for every aspect of the build from the creative design to technology implementation. The new experience helps Calix deliver on their mission to modernize the world, one community at a time.
Services
Technology Platform Planning
Experience Design and Build
Content Strategy
Let’s make this simple
A key goal from the start of this project was refinement. Calix has a lot to say and even more to offer, but they needed to condense and simplify. Starting with a total site audit, Hero worked to streamline both content and experience to focus on performance.
As a result, Calix now has:
- Faster load times on the website, with better Google Lighthouse scores
- Fewer overall pages—from 8,500+ to fewer than 2,500
- Content strategy and user experience that encourages users to take action, with fewer clicks to find information and Pardot lead capture forms integrated directly onto Calix pages
