New digital processes to capture new opportunities.


Spectrum Chemical Manufacturing

Embracing digital commerce to rapidly respond to provide real-time visibility into inventory availability, dynamic pricing, and secure ordering.
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Meet our Heros

Meet our Specialists

Innovation & Value Strategy

Bryan Dohmen

Senior Director, Strategy

I believe that a well-defined problem is halfway to being solved. As Senior Director of Strategy at Hero Digital, I have a passion for connecting with businesses and teams to explore innovative ways of enhancing customer engagement through superior products and services. I bring a unique perspective to strategic planning and execution and I enjoy navigating complex challenges to drive impactful outcomes. 


Arun Kumar

EVP, Data & AI

I believe organizations need to combine technology at scale with the power of human insight and empathy to develop meaningful, relevant, and experience-based relationships. I have led teams for some of the top agencies in the world including Wunderman Thompson and Publicis Sapient and helped build multi-channel touchpoints and direct-to-consumer strategies for brands like The American Red Cross, Bose, Carnival, Newell Brands, and TD Bank. 

Manufacturers must connect with multiple personas who are making complex decisions.

Whether they’re choosing products or evaluating corporate suppliers, buyers today are in control. They want efficient access to goods whenever and wherever they choose.

B2B manufacturers have many new opportunities to develop direct-to-consumer channels, optimize sales to end users, and better serve distributor and dealer networks.

It’s time to reset your perspective, whether you’re just getting started or are already experimenting with radical new selling experiences and transaction capabilities.

Ask, has your experience evolved to serve what your buyers want and how they behave? Or are you still letting dealers and distributors dictate your customers’ experiences?

In manufacturing, there are multiple personas to address when creating digital experiences. And the truth is most B2B manufacturers lack visibility into their end customers.

First-party customer data helps manufacturers understand buying trends, test new products, and control inventory, ultimately influencing product investments and adding value for B2B buyers.

Increase in online sales YoY for Spectrum Chemical Manufacturing

300 %

Decrease in average page load time for Masonite

275 %

Projected revenue by 2025 for Masonite

0 x
What our clients are saying
Matt Schwabel
“I’m consistently impressed with Hero Digital’s ability to not only understand where we are currently, but see where the industry is headed and push us forward in a way that will greatly improve the impact we have on the people of North Carolina.”
Matt Schwabel, Executive Director, Marketing Technology & Operations UNC Health
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