UNC Health
Reimagining the digital experience to provide compassionate care
A new IA that will better meet consumer expectations and mental models
A redesigned digital, AA-compliant design system
“Find a Doctor” taxonomy leveraged across the entire site
An experience curated to make wellness accessible, wherever people live
A consumer-centric and data-backed strategic vision
Challenge
UNC Health aims to provide compassionate care to everyone in North Carolina, regardless of where they live or how fast their internet is. But their website wasn’t meeting modern patient expectations.
Solution
Hero focused on scaling the taxonomy for Find a Doctor, leveraging it across the site. We redesigned their digital brand, creating a thoughtful, AA-compliant, and extensible design system. Every aspect of the experience was purposely curated to bring the UNCH brand to life and make wellness accessible to the people of North Carolina.
Services
Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation
A redesigned digital brand
Hero created a thoughtful, AA-compliant, and extensible design system. Included in this system are micro animations that inject brand personality and moments of joy into and throughout the entire experience.
