Hero Offerings

Innovation & Value Strategy

Drive predictable growth by identifying valuable audience and market opportunities through new business models and technology innovation.

Get more out of your digital investments. Our innovation and value strategy offerings spot business opportunities and set you on the right path to grow into the future.

  • Audience Definition and Market Sizing: Define the right path to customer and business value creation through factors such as demographics, psychographics, values, needs, and behavior. Then prioritize each factor to deliver maximum return.
  • Product and Service Innovation: Modernize existing products and services or expand into adjacent markets. Develop a transformation roadmap to make your vision a reality.
  • Strategic Transformation: Define your vision—whether that is a new north star to rally around or a repositioning of your brand—to help you build momentum toward greater capabilities and growth.

Our Work

Created a roadmap required to deliver a refined digital experience across the entire customer journey.

Reimagined a future state digital ecosystem with a refreshed brand, a redesigned digital experience, and the data and technology required to iterate and optimize.

Developed a direct-to-consumer strategy that uncovers insights about high-value microsegments.

Supported acquisition, campaign, creative, technology, and media for mortgage and HELOC lines of business.

Maximize the value of your digital investments.

4-5X ROI projected over the next 3 years for Blackhawk Network
42% Member experience conversion rate for Gelesis

"We chose Hero because they took the time to truly understand us and provide ideas and solutions that fit with our culture and vision. That approach allowed us to move faster and feel more confident implementing major changes to our business. Hero’s approach led us to challenge our thinking and put us on the path to a bright digital future."

Rick Sems, EVP Retail and Client Experience, First Bank

Meet our Specialists

Bryan Dohmen Senior Director, Strategy
Kyle Ackerman Senior Manager, Strategy

Strategies that Drive Growth

  • Customer Insights & Research
  • Target Audience Identification & Prioritization
  • Opportunity Sizing

  • Roadmapping & Planning
  • Product / Market Fit
  • Digital Transformation

  • North Star Planning
  • Brand Positioning

Our Insights

Let’s get to work

Reach Out