Cedars-Sinai
The digital transformation that put patients first for the #2 hospital in America.
This was just the beginning of our digital transformation partnership with Cedars-Sinai. The pilot for Pediatrics was launched in 2022, with the same approach implemented across Orthopedics in 2023.
40% Increase to Find a Doctor pages
71% Increase in traffic from Pediatrics Primary Care to Find a Doctor
38% Increase in Virtual Care pages
Solving problems through customer-first, end-to-end communications
Challenge
The foundational shift was the Cedars Sinai audience — transitioning from an internal, organization-focus to the real site audience: people with health care problems. People looking for the best care they could find. People looking to make one of the most important decisions of their lives.
Consumer segmentation was critical to an optimal experience. Through research, we created behavioral archetypes that we repeatedly tested and validated throughout the design process.
Solution
- Conducted stakeholder interviews across 10 departments; defined the full scope and associated requirements.
- Managed the expectations of 30+ internal stakeholders for approvals within the six-month time frame.
- Created a clean, modern, scalable design system, as well as upgraded and rebuilt the infrastructure on AEM.
- Built a testable, scalable, consumer-vetted model to be applied to the rest of the service lines throughout the system
Services
Research
Audience Strategy
User Experience
Experience Design
Content Strategy and Creation
SEO
Experience Engineering
Customer Data Management
Reporting and Analytics
A solution that defines best-in-class digital transformation for the #2 hospital in America.
A clean, modern, scalable design system— and an upgraded and rebuilt infrastructure on AEM.
Through research, we created behavioral archetypes that we repeatedly tested and validated throughout the design process to ensure we were creating a truly user-centric experience.
After years of struggling with an outdated digital experience, Cedars-Sinai wanted a major change—starting with a foundational shift from an internal, organization-focus to the real site audience: people looking for the best care they could find. People looking to make one of the most important decisions of their lives.
Consumer segmentation was critical to an optimal experience. Through research, we created behavioral archetypes that we repeatedly tested and validated throughout the design process.
Over a six-month sprint, Hero conducted stakeholder interviews across 10 departments to define the full scope and associated requirements. We created a clean, scalable design system, upgraded and rebuilt the infrastructure on AEM, and delivered a high-performing, consumer-vetted digital experience.
