Cedars-Sinai

Cedars-Sinai design graphic

The digital transformation that put patients first for the #2 hospital in America.

Value Created

This was just the beginning of our digital transformation partnership with Cedars-Sinai. The pilot for Pediatrics was launched in 2022, with the same approach implemented across Orthopedics in 2023.

01.

40% Increase to Find a Doctor pages

02.

71% Increase in traffic from Pediatrics Primary Care to Find a Doctor

03.

38% Increase in Virtual Care pages

Website Find-A-Doctor interface
Cedars-Sinai / Overview

Solving problems through customer-first, end-to-end communications

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Challenge

The foundational shift was the Cedars Sinai audience — transitioning from an internal, organization-focus to the real site audience: people with health care problems. People looking for the best care they could find. People looking to make one of the most important decisions of their lives.

Consumer segmentation was critical to an optimal experience. Through research, we created behavioral archetypes that we repeatedly tested and validated throughout the design process.

Solution

  • Conducted stakeholder interviews across 10 departments; defined the full scope and associated requirements.
  • Managed the expectations of 30+ internal stakeholders for approvals within the six-month time frame.
  • Created a clean, modern, scalable design system, as well as upgraded and rebuilt the infrastructure on Adobe Experinece Manager (AEM).
  • Built a testable, scalable, consumer-vetted model to be applied to the rest of the service lines throughout the system

Services

Research
Audience Strategy
User Experience
Experience Design
Content Strategy and Creation
SEO
Experience Engineering
Customer Data Management
Reporting and Analytics

Our Impact

A solution that defines best-in-class digital transformation for the #2 hospital in America.

Increase in visits to Primary Care
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Increase in visits to Urgent Care
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Increase in traffic from Pediatrics Primary Care to Find a Doctor
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Increase to Find a Doctor pages
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Increase in Virtual Care pages
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What Our Clients Are Saying
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Explore the Details

A clean, modern, scalable design system—and an upgraded and rebuilt infrastructure on AEM.

Through research, we created behavioral archetypes that we repeatedly tested and validated throughout the design process to ensure we were creating a truly user-centric experience.

After years of struggling with an outdated digital experience, Cedars-Sinai wanted a major change—starting with a foundational shift from an internal, organization-focus to the real site audience: people looking for the best care they could find. People looking to make one of the most important decisions of their lives.

Consumer segmentation was critical to an optimal experience. Through research, we created behavioral archetypes that we repeatedly tested and validated throughout the design process.

Over a six-month sprint, Hero conducted stakeholder interviews across 10 departments to define the full scope and associated requirements. We created a clean, scalable design system, upgraded and rebuilt the infrastructure on AEM, and delivered a high-performing, consumer-vetted digital experience.

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