Top Knobs
Elevating the home decorating experience: From hardware aisle to virtual showroom
Truth
Shopping for kitchen and bath hardware is overwhelming for novice decorators and inefficient for wholesalers.
Beauty
A transformed shopping experience that elevates product design, creates gorgeous showcases, and streamlines configuration and buying.
The Situation
Top Knobs is renowned for providing premium quality cabinet, drawer, bath knobs, and other hardware products for both retail and wholesale consumers. Through the last twenty-five years of business, Top Knobs has risen to become the #1 manufacturer of decorative knobs and cabinet pulls in North America.
Top Knobs needed a robust eCommerce experience — built with design and user experience in mind — that facilitates a seamless shopping experience between separate store instances and optimizes product display, ordering, and configuration.
What we did
- Recommended the Adobe Commerce Cloud (formerly Magento) platform due to its extensibility, native B2B functionality, ERP/PIM integration capability, and intuitive content and merchandising features for administrators
- Crafted an experience using an integrated stack including Adobe Commerce (formerly Magento), ERP-One, and Salsify PIM
- Built a curated gallery and style wizard to help consumers dial-in their preferences and browse a curated catalogue personalized to their taste
- Developed a robust catalog and product mapping system to tie in necessary resources and sample inventory for collections and product pages
Services
- Experience Design
- Content Creation
- Analytics
- eCommerce
- Integration
Awards
- KBB's Readers' Choice Awards Bath Accessories Category Winner
- KBB's Readers' Choice Awards Decorative Hardware Category Winner
