Lucid Motors

Lucid vehicle shown driving on a road.

An exclusive customer experience for a high-end, high-commitment purchase.

Value Created

30% engagement increase in 100 Days


5X increase in reservations in 100 Days


20% increase in followers

Lucid vehicle parked in front of a modern building.

Lucid Motors



As the CX Agency of Record for Lucid Motors, a company whose first vehicle was named Car of the Year by MotorTrend, Hero defined the strategy and roadmap to deliver a refined customer experience across the entire journey

From consideration to purchase to advocacy, every step needed to feel as exclusive as their vehicles. We focused on the role of content in the experience, as well as the activation of their social following, to help Lucid break through the noise.


Lucid needed more than attention or a shiny new website. They needed a strategy to redefine automotive ownership by combining best-in-class technology with an unparalleled customer experience.

Our comprehensive content strategy was designed to create awareness, brand strength, aspiration, community, and ultimately—acquisition.

Our sleek, elegant, and simple website design enables customers to enjoy the ownership experience as soon as they pre-order their car. It was imperative that the customer experience felt seamless from marketing to every touchpoint—from triggering the start-up sequence in the Air to the consideration of the interior aural design, every detail is elevated and designed without limits.

What we did

  • Revamped a luxury brand through an omnichannel experience
  • Target high net-worth individuals through simple and elegant design
  • Drove brand awareness through a comprehensive digital marketing strategy
  • Spearheaded the promotion of several key initiatives, including first-vehicle deliveries
  • Redesigned their social calendar, integrated paid and organic boosting
  • Established the brand as a responsible EV leader in both automotive and tech


Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation

Lucid vehicle interior seating.
Explore the Details

Well-received, high-performing work

In just 100 days, Hero Digital was able to deliver some of the highest-performing content with the highest engagement metrics of any previous initiatives.

Man leaning on a Lucid vehicle.
Two Lucid vehicles parked with the horizon behind them.
Person hold cell phone with the Lucid app shown on screen.

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