Wedgewood Pharmacy
Activating a connected digital ecosystem to drive sales and retention.
Defined the future state digital ecosystem
Refreshed their brand and value proposition
Redesigned the digital experience optimized to drive B2B and B2C sales
Defined the data and technology requirements to enable the optimized experience
Reimagining the role of digital in their most important relationship
Challenge
To fuel the next stage of growth for Wedgewood Pharmacy, a compounding pharmacy devoted exclusively to animal health — we were engaged to reimagine the role between Veterinarians and Consumers.
Solution
The reimagination of this digital experience was driven by performance data, testing, and primary research. We addressed pain points identified with new feature functionality, optimized prescription flows, and the activation of refined lead generation tactics.
Services
Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation
Value realization of the experience and commerce architecture.
To enable the reimagined experience, we defined a strategy to optimize existing components of the customer experience and commerce architecture, inclusive of dependencies between systems and functions, to create a fully connected ecosystem that will drive more value.
