Healthcare Opportunity Index

Unlock growth, mitigate risk, and prioritize the right digital investments.


Make important digital decisions based on what matters most to healthcare consumers.

In the heavily regulated healthcare industry, understanding your digital maturity and prioritizing the right digital investment is the difference between success and failure. The problem is it’s hard to know exactly what healthcare consumers want and where your company stands in delivering experiences that matter.

Human decision-making is multi-dimensional. Healthcare leaders must connect through a multitude of signals to create truly differentiated experiences.

67% of healthcare consumers want a provider that makes them feel heard and valued.

Hero Digital’s Opportunity Index measures how over 40 influential signals impact healthcare consumer choice and influence consumer advocacy across leading healthcare companies.

By asking over a thousand healthcare consumers about their digital experience, Hero Digital’s Healthcare Opportunity Index helps businesses assess their digital maturity and prioritize the initiatives that matter most to today’s healthcare consumers.

Dig our healthcare data to create more business value based on what matters to today’s healthcare consumers across categories and generations.

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