Hero Digital Wins Optimizely’s DXP Partner of the Year Award
Our solutions yielded significant business results and drove long-term growth for Optimizely and Hero Digital’s mutual clients.
Data & Analytics
How to Optimize First-party Data for Personalized Experiences
Spiceworks, a professional network for the information technology industry, has showcased insights from Arun Kumar, Hero Digital’s EVP, Data &
Forrester Includes Hero Digital in Now Tech: Marketing Creative And Content Services Report
Hero Digital is proud to be included in Forrester’s recent report—Now Tech: Marketing Creative And Content Services, Q4 2021. Marketing
Prescriptive analytics: The way forward for Big Data
A few years ago (six to be precise), Amazon patented something called “anticipatory shipping.” The idea was to move products
How to free your enterprise marketing data from system silos
How many different tools and technologies touch and collect data on your customers, from the time they’re an unknown prospect
How to turn a data driven strategy into dynamic experiences: Recorded webinar
Marketers want to reach customers with 1:1 messages on a multitude of devices, but have siloed data that doesn’t allow
What does “data-driven” really mean?
In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a
3 critical questions analysts aren’t asking their stakeholders with Aaron Maass
It’s a familiar scene: you’re in a meeting, and someone projects a dashboard with graphs of your marketing campaign outcomes.
How to make your people more data-driven
Deep dive, synergy, move the needle – the marketing industry is filled with buzzwords that sound good but aren’t accurate.
Data-driven marketing insights start with collaboration
Part of the problem is that most of the big analytics solution providers promote a misperception that generating these all-important