Hero Digital and FullContact bring personalization to anonymous visitors with the Adobe Experience Platform


Hero Digital, a leading digital customer experience (CX) company and Platinum Adobe Solution Partner, and FullContact, the industry leader in consumer Identity Resolution as a service, today announced their partnership to provide clients with new capabilities to recognize and enrich anonymous website and mobile app visitors. The new solution, ExP, advances Hero Digital’s mission to humanize customer experience and create value for people — and for the businesses that serve them.

Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. ExP combines the person-centered profiles of FullContact, the robust collection and real time CDP capabilities of Adobe Experience Platform, and proven expertise in strategy, design, and technology from Hero Digital.

It all starts with privacy-safe identity resolution. FullContact’s person-centered Identity Graph has over 50 Billion identity fragments encompassing personal and professional identities and hundreds of marketing attributes about real people which can be queried by the graph to identify an individual in real-time.

The personalized experience is then brought to life with the Adobe Experience Platform (AEP). AEP is an open system that transforms all of a brand’s data into robust customer profiles that update in real time and use AI-driven insights to help brands deliver the right experience across each channel.

Kevin Lazorik, Senior Vice President at Hero Digital, said “ExP takes the Adobe Experience Platform to the next level. Experience Platform already powers real-time customer profiles from an organization’s existing systems. FullContact’s Identity Graph allows brands to know who they are talking with across devices without any 3rd party cookie dependencies. By knowing that an anonymous visitor is actually an existing customer, brands can tailor the experience to the goals of that individual. For visitors that aren’t customers yet, early insights into demographic data will provide deeper personalization capabilities from the start.”

Chris Harrison, CEO of FullContact, said “Together, FullContact and Hero Digital are delivering an end-to-end solution that simplifies the personalization process for Adobe Experience Platform users. The combined offering of FullContact’s Identity Graph and Hero Digital’s creative and customer experience expertise creates a robust, real-time, and easy-to-use integration. Our joint capabilities keep real people the focal point of the customer experience.”  

“Adobe’s Experience Cloud customers are driving growth through the delivery of rich personalized experiences,” said Tony Sanders, Senior Director, Americas Partner Sales at Adobe. “By integrating the richness of FullContact’s person-centered identity graph with the power of Experience Platform’s Real Time CDP, Hero Digital is accelerating and amplifying the quality and depth of personalization that brands can deliver to their customers.”

About FullContact

FullContact is a privacy-safe Identity Resolution company building trust between people and brands, while also putting people and brands in control of their information. Their patented identity graph enables accurate, secure Identity Resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. FullContact is headquartered in Denver, with offices in Boston, San Francisco, Dallas, Atlanta, and Kochi, India. For more information, please visit www.fullcontact.com.

About Hero Digital

Hero Digital is a leading independent customer experience company founded in California at the intersection of business, design, and technology. Hero Digital works with the C-Suite of the Fortune 500 to drive transformational business growth through superior customer experiences that deliver brand and consumer value. A trusted advisor to the world’s best brands like Comcast, U.S. Bank, Twitter, Salesforce, Sephora, and TD Ameritrade. For more information, visit www.herodigital.com.

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