AI promises to supercharge the content supply chain, making it faster and easier to produce engaging digital experiences. The problem is most AI tools simply focus on content creation, ignoring the dire need for more agile workflows.
By increasing content at the top of the supply chain, AI is heightening operational bottlenecks downstream.
Hero Digital and Gradial—a future thinking AI content startup that aims to help brands market at the speed of thought—are taking this problem head on. Partnering together, we’re combining our digital expertise and technology innovation to transform how businesses update, launch, and migrate content with Adobe Experience Manager (AEM).
By integrating Gradial’s generative AI capabilities with Hero Digital’s strategic and services offerings, we aim to empower marketing organizations to accelerate critical digital initiatives and reduce operational costs and timelines, enabling marketing ops teams to do more with their resources.
Managing your content supply chain effectively across touchpoints, channels, and audiences requires agile workflows. But a proliferation of tools and handoffs makes automation with AI challenging.
Gradial’s AI platform automates authoring in AEM, making complex tasks like content updates and page launches instant. Hero Digital’s expertise in digital strategy and customer experience ensures that technology is effectively implemented to meet each enterprise’s unique needs, driving transformation without overhead.
One of the standout benefits of our partnership with Gradial is the ability to simplify and expedite the migration of content to AEM and AEM cloud—a process that we have deep expertise in.
Traditionally, migrating content to AEM can be a time-consuming and costly process, often taking months due to extensive manual authoring efforts. Gradial’s AI-powered authoring engine automates much of this process by intelligently mapping and migrating content, reducing both the time and resources required.
This means that customers can move to AEM much faster and more affordably than they originally planned and take advantage of AEM offerings and solutions sooner. With Hero Digital’s strategic guidance and Gradial’s AI platform, enterprises can transition to AEM smoothly, allowing them to focus on growth and innovation rather than logistical hurdles.
“We see Gradial’s AI platform a significant improvement to our Adobe AEM solution offerings. It allows our clients to automate tasks in minutes versus the weeks it would take to do it manually,” said Chris Hauca, SVP, Technology Offerings.
Following an AEM Cloud migration, the combined partnership offers a faster and more personalized way to perform content updates and launch new pages, directly from design (e.g., copy doc, Figma template) straight to an AEM rendered page. The partnership intends to accelerate multiple parts of the value chain, starting first with authoring, then extending into optimizing digital experiences based on user journey analytics and personalized recommendations.
“We’re very excited to announce this partnership”, says Anup Chamrajnagar, Co-Founder and COO at Gradial. “Hero Digital’s team is industry-leading in the way they’re thinking about what’s next in the space—accelerating authoring is only the first step towards a better and more personalized digital experience for our clients and we’re aligned that there’s much more to do here with AI & automation.”
Combining strategy and services with AI technology helps Hero and Gradial offer a seamless solution for content operations. This partnership enhances operational efficiency and allows enterprises to focus more on innovation and delivering value to their customers.
