From in-home care and assisted living to rehabilitation and memory care, senior care organizations are increasingly called upon to deliver a diverse range of services to meet the varying care needs of the vast aging population.
“In 2030, people aged 65 and older will comprise 20 percent of the U.S. population.” - NCSC
As the demand for senior care grows, so does the need for effective, innovative digital strategies to reach the individuals and families who need them most. At the center of this challenge lies strategic digital marketing—a results-driven approach that builds awareness and drives meaningful engagement and conversions.
How do we know? We have proven outcomes with our long-time client Sunrise Senior Living. Over our 10-year partnership, we implemented a fully integrated demand strategy informed by data, personas, and service blueprints to create an empathetic and intuitive experience that drove tangible value.
Sunrise Senior Living’s results are transformational.
Increase in online conversions
More in-person tour bookings
No matter where your organization is on its digital maturity—in development, established, or expanding services—to effectively engage with seniors and caregivers at the right times, you must adopt agile, data-informed strategies.
Integrating a comprehensive digital marketing strategy allows your organization to remain visible, competitive, and accessible to potential clients and their loved ones.
Hero Digital’s Perform Playbook provides the tools, insights, and actionable tactics necessary to elevate your digital marketing efforts. By integrating performance marketing strategies into your operations, you can sharpen your focus on what matters most—connecting with those who require care and ensuring they can easily access the services they need when they need them.
Our Perform Playbook showcases best practices for leveraging technology and content to meet consumers where they are, guiding them seamlessly through the multiple touchpoints of their journey. We showcase how to acquire high-value customers with data-driven creative, campaigns, digital enhancements, and journey optimization to deliver valuable business outcomes, not just beautiful experiences.
Hero Digital’s ability to design, implement, and service analytics solutions opens the door to retention and growth in parallel with your maturity. Our outcomes-oriented approach to solutions design empowers you to enhance and mature your analytics capabilities at your own speed.
Senior care isn’t just about services. It’s about people. We’re here to help you connect with seniors and the people who care for them, ensuring they find the support, and comfort they deserve.
