It’s the event that puts customer experiences first and where brands let their creativity go wild: Adobe Summit (March 26-28) is a visionary conference that fuels experience makers. As an agency that was born to create customer experiences, Hero Digital is honored to be a silver sponsor again this year.
Visit the Hero Digital booth (#131) in the Community Pavilion, where you can customize your experience by taking a voice-activated quiz that matches one of our tote giveaways to your personality. Hero collaborated with renowned San Francisco gigposter artist Lil Tuffy to bring one-of-a-kind artwork to Adobe Summit 2019 and unite our passion for CX personalization with our expertise in optimizing content for voice search.
As the Adobe Summit excitement builds across the Hero offices, we’re abuzz about our favorite Adobe products’ capabilities and the customer experiences they power. See what our experts think:
> What’s the CX trend that marketers need to pay attention to now?
The increasing role of AI in creating content strategy and engagement in real time. It has the potential to truly democratize content marketing and accelerate brands’ ability to create individualized experiences in real time.
> What is the coolest thing you’ve ever seen an Adobe product do?
Adobe Sensei utilizing AEM Assets to identify and select pictures for a user based on their segment in Target and present a truly personalized page and shopping recommendation in real time. It was as if there was a personal shopper.
> What is the most innovative thing you’ve ever seen an Adobe product do?
The Adobe Marketing Cloud takes the complexity out of delivering personalized experiences. Being able to leverage data to personalize the customer journey across channels, helps us drive revenue driving lifecycle and retention programs for our clients.
> How have you seen Adobe elevate a client’s CX strategy? What were the results?
Western Digital using Adobe Experience Manager, Adobe Analytics and Adobe Target to deliver experience-driven commerce around the world while boosting Conversion Rates by 400%.
> What is the most creative thing you’ve ever seen an Adobe product do?
Adobe Experience Manager driving the on-screen experience of Coke Freestyle vending machines and then deploying Coca-Cola’s new video commercial onto a Piccadilly Circus billboard in real time.
> What’s the CX trend that marketers need to pay attention to now?
The worlds of B2C and B2B marketing gradually converging and the era of one-way mass communication coming to an end.
> What is the most strategic thing you’ve ever seen an Adobe product do?
We’ve been hyper focused and busy working with a range of clients integrating data and experiences across sales & marketing channels and associated platforms. We’ve used a variety of data models and levering integrated data sets for data visualization. Adobe’s Experience Data Model (XDM) provides an open and extensible platform that facilitates much of this work and allows our clients to better leverage their MarTech investments.
Our team of strategy, design, engineering, marketing, and data experts will be at Adobe Summit and would be thrilled to talk about how we can help you get more out of your Adobe investment. Interested in scheduling a private meeting with Hero Digital while at Summit? Email us.
—
Missed this year’s conference? Read the recap of our Adobe Summit 2019 experience to get key takeaways from our experts.
