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CampaignResearch

AI Readiness Report

By trying to keep up with the hype, business leaders aren’t taking the necessary steps to prepare for AI customer experience success.
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“AI isn’t a switch that can be flipped. There’s a learning curve that requires many inputs and training.”

Meet our Heros

Meet our Specialists

Innovation & Value Strategy
01.
EVP, Data & AI

Arun Kumar

EVP, Data & AI

I believe organizations need to combine technology at scale with the power of human insight and empathy to develop meaningful, relevant, and experience-based relationships. I have led teams for some of the top agencies in the world including Wunderman Thompson and Publicis Sapient and helped build multi-channel touchpoints and direct-to-consumer strategies for brands like The American Red Cross, Bose, Carnival, Newell Brands, and TD Bank. 

Take a strategic approach to AI that prioritizes increased cost efficiencies, improved customer experiences, better decision-making, and high ethical standards.

01.

AI Strategy and Roadmap

Identify clear use cases for AI, diving deep into your current data, technology, and process to help understand gaps and build a roadmap for successful AI deployment.

02.

Partner AI Capability Enablement

Realize the full power of your partner technology investments by enabling embedded AI capabilities with tools such as Adobe Target and Marketo, Salesforce Commerce Cloud, Optimizely Experimentation, and Adobe Sensei GenAI.

03.

Custom AI Enablement

Enhance service quality and customer engagement, and develop new GTM approaches by deploying AI models trained on your internal data.

Our Impact
Member experience conversion rate for Gelesis
39 %
Identified opportunity for call volume reduction for AmeriGas
7 %
Faster time to analysis for a large consumer bank’s quarterly customer survey
7 x
Lance Tyler
“Hero has the right balance of strategy and tactical execution...delivering a mature program that, frankly, we don’t deserve to have yet.”
Lance Tyler, SVP Marketing at Gelesis
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