Insights Archives | Page 8 of 13

Remember the days when getting your hands on anonymous data from shopper loyalty cards was considered revolutionary? Over the last […]

Prescriptive analytics: The way forward for Big Data

A few years ago (six to be precise), Amazon patented something called “anticipatory shipping.” The idea was to move products

As of Q2 2019, Apple Watch reportedly owned about 38% of the wearables market share. But Google’s plan to acquire

It happens every morning. I wake up to a barrage of news alerts on all of my devices. Alerts about

The truth is, you want your customers to experience your brand in a consistent and personalized way across all channels.

2019 has been a year of transformation for Hero Digital. We reimagined how we work, how we deliver for clients,

On October 25, 2019, Google announced a large algorithm update widely known as BERT. This update affects “one in ten

Today, Hero Digital unveils a fresh look and a renewed purpose: to bring moments of Truth & Beauty into people’s

People often mistake sympathy for empathy. So what’s the difference? Sympathy is the acknowledgement of the suffering of others; it’s

When you think about B2B campaigns, what comes to mind? Product-focused messaging written in sales-speak? One-off campaigns that don’t impact