Hero Digital is proud to announce that we’ve been selected as a winner in the 2022 MarTech Breakthrough Awards program, taking home the Customer Experience Innovator of the Year Award.
The Customer Experience Innovator of the Year award reinforces Hero Digital as a leader in the industry and commends our dedication to providing best-in-class digital customer experience (CX) solutions. Hero received the award due to our robust CX digital transformation approach, which consists of a holistic review of each client’s business and customer opportunity to identify the ideal customer experience strategy based on data and analytics.
Hero Digital’s world-class experience design and engineering team leads clients through customer journey mapping, service design, technology selection, enterprise architecture planning, and technology implementation. With this recognition, Hero joins the ranks of other past winners such as Adobe, Axciom, and Mailchimp, as a key leader in customer experience.
“Hero’s unique, human-focused approach to digital customer experience transformation is rooted in what people value most and supporting companies in leveraging marketing technology that enhances people’s lives. Receiving the Customer Experience Innovator of the Year award is validation of our efforts to further the digital customer journey, and we could not be more honored.”
Patrick Frend, President of Hero Digital
The mission of the Martech Breakthrough Awards program is to recognize excellence and champion the creativity, prowess, and success of companies, technologies, and products in the fields of Marketing, Sales, and Advertising Technology. This award is an additional recognition of Hero Digital’s industry-leading MarTech consulting, implementation, and performance that has gained recognition from leading MarTech companies including Adobe, Oracle, and Optimizely.
MarTech, when used correctly, empowers companies to connect with their prospects, customers, and clients on a personal, human level. But so many MarTech products and services ultimately fall short in helping companies reach their goals.
When building a marketing technology stack, prioritizing is difficult. Often, companies invest in technology, without first examining the human needs that drive change.
By grounding strategies in evolving human behavior, we help business leaders break through the noise and create a future that’s good for people and business. Our unique, human-focused approach to digital customer experience transformation begins with understanding what people value most and helps companies leverage marketing technology that enhances people’s lives.
“Hero Digital is breaking through the noise by understanding human behavior. Their unique approach to MarTech consulting, implementation, and performance has gained recognition from leading MarTech companies. Congratulations on being our choice for Customer Experience Innovator of the Year.”
James Johnson, Managing Director at MarTech Breakthrough
In addition to helping companies discover what their customers value most in a digital experience, Hero Digital has also created a proprietary Customer Experience (CX) Index where we surveyed 3,000+ people across 52 brands in consumer goods, financial services, wellness, and healthcare.
Using Hero Digital’s CX Index, business leaders can see the hidden attributes that drive both brand choice and brand advocacy. This index contains crucial information on how brands should prioritize their customer experience initiatives while providing a roadmap for digital transformation.
We’re incredibly honored to be among the MarTech Breakthrough awards program winners’ circle. People’s values change with time. Companies must continue to evolve their MarTech stack to meet new challenges and develop valuable customer experiences.
