People have come to expect easy, seamless experiences from websites, apps, and physical interactions with their favorite brands. So why does that simplicity so often disappear when someone goes from customer to patient? To address this pervasive problem, we partnered with Universal Health Services, Inc. (UHS) to improve the online patient experience on their corporate website and 30 acute care hospital websites. All of our CX and design activities were research-driven and patient-first to deliver a positive, local, and empowering experience for people seeking medical treatment. Now, we’re excited to share that our patient-first approach with UHS has been recognized with an eHealthcare Leadership Award of Distinction for Best Site Design. A streamlined journey is a compassionate one, and we’re honored to receive an award that showcases our commitment to interpreting patient needs, enhancing consistency, and improving access to medical care. Our work with UHS has bridged their incredible in-person treatment with their online presence to provide care from the first click. —
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