From medical device manufacturers to software companies to healthcare provider networks, patient experience is today’s key differentiator. How can you deliver on rising patient expectations?
Treat them like customers. Patients have more proactive choices, thanks to new care delivery models, so your experience should make “shopping” easy.
Help patients help themselves. Online appointment scheduling is table stakes – give them what they need when they need it.
Design for tomorrow’s technology. Biometrics, internet of things, AI diagnostics – can you empower patients by expanding self-service to self-triage?
Create moments of human connection. House calls have been replaced with virtual consults, but healthcare should still be personal.
"When patients are dealing with health challenges, they are at their most vulnerable. Their expectations for a seamless, empathetic digital experience don’t change – they heighten."
Truth is the customer reality.
Beauty is in the brand response.