New digital processes to capture new opportunities.

Whether they’re choosing products or evaluating corporate suppliers, buyers today are in control. They want efficient access to goods whenever and wherever they choose.

B2B manufacturers have many new opportunities to develop direct-to-consumer channels, optimize sales to end users, and better serve distributor and dealer networks.

It’s time to reset your perspective, whether you’re just getting started or are already experimenting with radical new selling experiences and transaction capabilities.

Ask, has your experience evolved to serve what your buyers want and how they behave? Or are you still letting dealers and distributors dictate your customers’ experiences?

In manufacturing, there are multiple personas to address when creating digital experiences. And the truth is most B2B manufacturers lack visibility into their end customers.

First-party customer data helps manufacturers understand buying trends, test new products, and control inventory, ultimately influencing product investments and adding value for B2B buyers.