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Atlantic Health System

Making Healthy Easier for Consumers and Providers
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“The healthcare consumer journey is no longer linear or channel-specific. It’s on-the-go, dynamic, in-the-home, and outside of the home, taking many sharp turns at a moment’s notice.”

Meet our Heros

Meet our Specialists

Healthcare Experts
01.
EVP, Managing Director

Danielle Rossi

EVP, Managing Director

I’m an Executive Vice President and Managing Director at Hero Digital, spearheading a client-centric organization of cross-discipline experts in strategy, creative, technology, digital marketing & media, and data. With a strong focus on driving revenue for Fortune 500 companies, I lead digital-first consultants dedicated to solving clients' business challenges and building successful client portfolios. I actively contribute to Hero's Global Executive Leadership Team and Women in Leadership Group.

02.
SVP, Client Partner

Christie McFall

SVP, Client Partner

I am a unique combination of focus and imagination, leadership and collaboration, classic business acumen and innovative thinking. I enjoy seeing the familiar in unfamiliar ways. From startups to Fortunate 500 companies across industries and organizational cultures, I have challenged conventional thinking to create operational excellence, innovative products and services, new revenue streams, market share, and enterprise value.

03.
VP, Healthcare Strategy

Valerie Reich

VP, Healthcare Strategy

Over the past 17 years, I have partnered with healthcare organizations on strategic decision-making, optimization and scale and designing differentiated experiences with the aim of improving access and the experience for all constituents.

We drive connection and growth in healthcare.

Healthcare brands are no longer competing with the best experience in the industry. They’re competing with the best digital experience a consumer has ever had.

At Hero, we understand consumer expectations and partner with our clients to develop a comprehensive strategy that delivers a differentiated experience across platforms and channels that is personalized, responsive, informative, and easy to navigate.

We explore new possibilities, challenge assumptions, and unlock innovative solutions that drive transformative outcomes by asking, What if?

> What if you created a healthcare digital companion that navigates and guides your consumers with the same intuition as a travel app?

> What if you could make it faster and easier to find the right care through emerging technology and consumer matching tools?

> What if you used data and insights to drive consumers to your organization providing relevant information on their terms?

Most importantly, we transform the “what if” into real results.

Our Impact
Increase in online bookings for UNC Health
275 %
Increase in visits to Primary Care experience for Cedars-Sinai
397 %
Rate increase of customers finding what they need for UNC Health
3 x
Expertise

We maximize value for people and brands across the entire customer experience ecosystem.

01.

Drive predictable growth by identifying valuable audience and market opportunities through new business models and technology innovation.

02.

Design the end-to-end digital customer experience to improve engagement, transactions, and loyalty linked to value creation with a foundation in data.

03.

Bring commerce, content, and marketing technology together to increase efficiency, reduce operating costs, and enhance digital enablement.

04.

Continually create new value with marketing services and media strategies that deliver creative campaigns and journey optimization..

What our clients are saying
Matt Schwabel
“I’m consistently impressed with Hero Digital’s ability to not only understand where we are currently, but see where the industry is headed and push us forward in a way that will greatly improve the impact we have on the people of North Carolina.”
Matthew Schwabel, Executive Director, Marketing Technology & Operations UNC Health
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