Pickle with a Pro at Opticon

The early bird gets the worm at Opticon, Hero Digital is starting the day off with a morning pickleball tournament that’s sure to serve up some fun before the content begins!

Date
Tuesday, November 19th at 7 - 8:30 a.m. CST
Location
The Courts at the JW Marriott San Antonio

Drills and Drinks

Venue
The Courts at the JW Marriott San Antonio

23808 Resort Pkwy, San Antonio, TX 78261

Whether you’re a pickleball newbie or a seasoned pro, this event is open to all skill levels (spectators are welcome too!). The resort courts are a short walk from the hotel lobby or catch a ride with Hero in a resort golf cart.

Breakfast burritos, parfaits, coffees and fresh juices will be provided.

Don’t pickle around—register today.

Agenda:
Tuesday, November 19th
Arrival
7 a.m.
Pickleball Pro Demo
7:15 a.m.
Live ball (all levels)
7:30 a.m
Hero X Adobe HCIC
TRANSFORMATION PARTNERS

Maximize Your Optimizely Investment

We’re excited to share our Optimizely expertise at the digital Onederland in San Antonio. Our award-winning Optimizely experts work with many of the world’s leading brands to build cutting-edge customer experiences through content creation, data management, commerce, and real-time testing.

Our Session at Opticon

Future-Proofing Patient Find Care: Navigating the “Zero-Click” Era with Evolving Search Engine Optimization (SEO)

Monday, November 11th
10:00 a.m. - 11:30 a.m CST
Location
Lone Star G in JW Marriott

In this Master Class session, discover how consumer expectations and generative AI are transforming how people look at healthcare. Hear insights on what’s been learned over the last two years of changes in search optimization and user experience design. Learn about data challenges and how to build a digital presence that drives patient engagement in an era where technology changes are constant.

Speakers:
Christie McFall
SVP, Client Partner at Hero Digital
Matt Schwabel
Executive Director Marketing Technology & Operations at UNC Health
Adam Abernathy
Sr. Director of Applied Technologies at Yext
Taylor Lavery
Marketing and Communications Strategist Yext

The Balance Between Technology and Human Touch

Tuesday, November 12th
11:10 a.m. - 12:10 p.m. CST
Location
Lone Star D-E JW Marriott

Join Valerie Reich — Hero Digital’s healthcare strategy expert—for a roundtable discussion on the ever-evolving relationship between human interactions and technology in healthcare over lunch.

Building Bridges: Designing Personal Experiences with an Impersonal System

Wednesday, November 13th
11:55 a.m. - 12:45 p.m. CST
Location
Lone Star C

How do we make something as systematic as Healthcare feel personal? Healthcare leaders face many obstacles when seeking to create a unified, personal experience across all of their digital properties. Consistent, engaging digital experiences create better outcomes for both patients and providers. Join Atlantic Health System to hear their favorite bridge-building tools for creating personal experiences in your digital products.

speakers:
Joseph Unger
Sr. Manager, Digital Platforms at Atlantic Health Systems
Cynthia Li
Client Strategy Lead at Hero Digital
Valerie Reich
VP, Healthcare Strategy at Hero Digital

Our Team & Partners at Opticon

Valerie Reich

VP, Healthcare Strategy at Hero Digital

Christie McFall

SVP, Client Partner at Hero Digital

Cynthia Li

Client Strategy Lead at Hero Digital

Tom Swanson

Head of Industry Strategy & Marketing – Health & Life Sciences at Adobe

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