Optimizely Personalization Accelerator
Unlock growth in financial services with effective personalization.
Attract today’s multigenerational financial services consumers.
Together with Optimizely, Hero Digital is working with financial services leaders to unlock growth with effective personalization.
Attracting new customers and increasing deposits remains the lifeblood of any financial institution. However, today’s diverse and discerning financial services consumers demand a sophisticated approach.
Across every generation, customers have high expectations. They want the best of both worlds—a highly relevant, personalized experience, as well as complete privacy and security. On top of that, every generation has specific goals, technical expertise, and ways of engaging with their financial institutions.
Hero Digital’s Optimizely Personalization Accelerator helps financial service leaders deliver personalized content informed by rigorous testing and optimization.
Our accelerator includes:
- Personalization that boosts engagement, delivers relevant content, drives high-intent actions with targeted CTAs, and provides actionable insights.
- Placing mobile at the forefront of digital strategy—forecasted 217M digital banking users by 2025
- Omni-channel consistency—messaging across web, social, email, call centers, branches, etc.
- Harnessing customer behavioral data to gain actionable insights on journey friction and abandonment points.
Our relationship with Simmons Bank began nearly four years ago when we re-platformed their customer-facing website onto Optimizely.
Hero Digital’s team worked with Simmons to optimize their website marketing templates, emails, and beyond to establish a dynamic experience that tells a compelling brand story while surfacing products and content most relevant to Simmons consumers.
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