AI Readiness Report
By trying to keep up with the hype, business leaders aren’t taking the necessary steps to prepare for AI customer experience success.
Microsoft Leveraging AI Strength for Ad Business
The Daily Upside has featured perspectives from Arun Kumar, Hero Digital’s EVP of Data and Insight, in an article titled:
How to Optimize First-party Data for Personalized Experiences
Spiceworks, a professional network for the information technology industry, has showcased insights from Arun Kumar, Hero Digital’s EVP, Data &
How Do Marketers Maximize the Value of Customer Data?
Joe Zappa from Street Fight—a leading source of information on sustainable business models in hyperlocal content, commerce, marketing, and technology—recently
“MacGyvering Data” and how businesses can make the most of the data they have
As part of this month’s “Heard on the Street” round-up column, insideBIGDATA connected with Arun Kumar, EVP of Data &
Personalization done right: Scaling human-to-human connection through technology
Remember the days when getting your hands on anonymous data from shopper loyalty cards was considered revolutionary? Over the last
Prescriptive analytics: The way forward for Big Data
A few years ago (six to be precise), Amazon patented something called “anticipatory shipping.” The idea was to move products