Brunswick
A new wave of digital experiences
Enabled Adobe action plan for superior customer experiences
Built a multi brand SEO & measurement strategy
Established closed loop reporting & attribution
Laid the foundation for personalization
Deployment management across 15 dedicated, passionate brands.
Challenge
Brunswick Corporation is the global leader in marine recreation, dedicated to being the most trusted partner to their customers through more than 60 industry-leading brands, including: Mercury Marine, Mercury Racing and MerCruiser.
After partnering with Hero for various global implementation projects, Brunswick signed an additional Managed Services contract to keep their new portals at the top of their game.
We quickly identified the needs for support on program management, deployment strategy and global release management. Hero works to provide Brunswick with 24/7 support across multiple sites to maximize results.
Solution
As Adobe Gold Partners and certified platform experts, the Managed Services team worked with Brunswick to suggest new and efficient methods of using AEM & Magento to improve site functionality across their global network of sites.
The Managed Services team has also taken full ownership of release management, coordinating and leading deployments for all global vendors.
- Continuous efficiency optimization
- Managed all releases
- Lead deployment for global vendors
- Enabled Adobe action plan: Experience Manager, Analytics, Target, and Commerce/Magento for superior customer experiences
Services
Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation
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