Sharing Dreamforce with 10 Million Site Visitors// project verticals ?>
- UX + Content Strategy
- Adobe Experience Manager
What We Did
Salesforce came to Hero as it was migrating its website to Adobe Experience Manager while also preparing for Dreamforce, the largest software conference on earth. The rich media from Dreamforce is critical for engaging an enormous virtual audience. In order to build the live streaming “companion experience” to the physical trade show, we applied new information architecture, enabling categorization and tagging of nearly 2,000 pieces of media and archiving of more than 5,000 evergreen videos. We then built a user interface for content discovery, allowing users to browse and search for content. Finally, we developed a multi-layer caching system to avoid any site crashes. The result: viewers worldwide are able to join in Dreamforce and Salesforce continues to delight its audience.