The LPGA
World-class athletes deserve an iconic presence.
The LPGA is committed to being the global leader in women’s golf and to using its unique platform to empower inspire and advance opportunities for girls and women on and off the golf course.
Increased visibility of the LPGA’s athletes
Created opportunities for engagement with fans in real-time
Built a new design system that identifies future state opportunities
Implemented AI real-time tagged content video feeds
The LPGA’s new website offers triple the statistics, personalized engagement features, and enhanced athlete-centric content.
Challenge
Recently, the LPGA has had many notable advancements for players, including a significant prize fund increase, record athlete earnings, remarkable athlete performances, and enhanced athlete support services.
LPGA strives to be a premier destination for fans to experience dynamic stories, unexpected moments, and world-class players. They needed a partner to elevate the LPGA through meaningful digital experiences.
With every interaction the LPGA aimed to:
- Be Authentic
- Grow the Game
- Enable Fluid Fandom
- Continuously Evolve
- Create Community
Solution
People engage with women’s golf through multiple digital channels. From television to mobile apps, the digital experience must feel seamless. The LPGA partnered with Hero Digital to define, design, and develop the new LPGA.com.
The revamped LPGA.com now offers fans a premier destination for experiencing “must-watch golf,” delivering enhanced value to the Association’s partners and showcasing the skill of top female golfers. This initiative builds upon recent partnerships with SeatGeek and Legends, aimed at expanding exposure and enriching the fan experience.
Furthermore, the LPGA has invested in its content team and placed greater emphasis on content creation, better showcasing its athletes to current fans while expanding its reach to new audiences, thereby enhancing the visibility of the Tour’s athletes and the overall brand of the Association.
In addition to these enhancements, the new site features three times the amount of player and tournament statistics, giving fans deeper insights into the performances of their favorite athletes.
The new LPGA.com also allows fans to immerse themselves in the Tour by:
- Putting LPGA Tour athletes at the center of the brand through personal stories and the ability to follow fans’ favorite athletes with ease
- Building a foundation for long-term personalization through the introduction of individual fan accounts
- Introducing easily accessible real-time leaderboards to follow tournament progress
- Partnered with WSC to deliver AI-tailored sports video content highlighting key tournament moments
To realize the LPGA’s goals, Hero Digital worked to modernize the LPGA’s tech stack by building on top of Sitecore with a headless architecture, allowing for more customizations with the front-end design, with fewer constraints.
Looking ahead, LPGA and Hero Digital remain focused on launching a new fan-focused mobile app at the start of the 2025 LPGA Tour season.
Services
Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation
Monetization and Data Strategy
Product Roadmapping
A solution that defines best-in-class digital transformation for the #2 hospital in America.
Using technology to showcase exciting golf.
We improved how the LPGA’s partnerships are shown and gave the LPGA additional sponsorable opportunities, called ownable moments. This gives the LPGA more chances to upsell their partnerships and additional inventory to sell.
Let’s Get to Work