Delinea
Pressing the marketing accelerator during a rebrand
Delinea was a new brand that needed to keep its momentum and expand globally as the company’s footprint grew.
Installed modern marketing tech stack
Developed a highly targeted paid media strategy
Expanded globally to meet new demand
Implemented AI real-time tagged content video feeds
Keeping the momentum of a strong, growing business
Challenge
Delinea was a new brand that resulted from a merger between Thycotic and Centrify. The company needed to launch a new brand without losing the momentum of a strong, growing business.
This required consolidating its marketing activities, marketing automation, and CRM platforms, plus enhanced measurement and reporting systems.
Solution
Hero Digital worked with Delinea’s team to install a modern marketing tech stack.
We teamed up with Delinea to:
- Launch Tableau dashboards for improved reporting and actionable insights
- Provide ongoing improvements to the system including the rollout of multi-touch attribution
- Support the migration and consolidation of brands into Salesforce and Hubspot instance
- Develop a highly targeted paid media strategy
- Expand globally as company footprint grew
- Overhauled email nurture programs and reconfigured as brands consolidated under the Hubspot instance
- Constantly measure and optimize the entire funnel
Services
Digital Business Strategy
Technology Platform Planning
Marketing Services
A solution that defines best-in-class digital transformation for the #2 hospital in America.
Focused on long-term growth
With Hero Digital, Delinea is set up for long-term growth. We execute rigorous quarterly planning, modeling, and goal attainment processes, while carefully managing the marketing investment shift from established brands to a new brand, growing the pipeline and paid media return on advertising spend.
Let’s Get to Work