Comcast Xfinity
People hate limitations, so we set out to create a flexible payment system that won’t lock you in.
Improved customer service
Increased sales efficiency
Enabled open communication channels
Built test & learn program
Unlocking growth in a new market segment
Challenge
Over one-third of Comcast Xfinity’s service area prefers a contract-free commitment. Without this option, Comcast Xfinity was leaving behind considerable growth potential. They needed to build a pre-paid product and ownable experience that would bring new customers to the brand and scale—adding long term value to the company and customers.
Solution
Xfinity Prepaid created a digitally-enabled purchase experience to meet customers where they shop, grow sales channels, eliminate friction at point-of-sale, and minimize the need for sales team training.
Services
Experience Strategy
Digital Business Strategy
Product Strategy
Experience Design
Customer Lifecycle Marketing
eCommerce
Data and Insights
Content Strategy and Creation
Connecting the physical to digital
A digitally-enabled in-store purchase experience was designed and developed for Xfinity Prepaid. The first-of-its-kind experience was built to meet core customers where they shop, grow sales channels, eliminate friction at point-of-sale, and minimize the need for sales team training.
