Unlocking growth in a new market segment
People hate limitations.
A flexible payment system that won't lock you in.
Over one-third of Comcast Xfinity’s service area prefers a contract-free commitment. Without this option, Comcast Xfinity was leaving behind considerable growth potential. They needed to build a pre-paid product and ownable experience that would bring new customers to the brand and scale—adding long term value to the company and customers.
What We Did
- Business consulting for pre-paid product development and launch
- Journey design and engineering to create an owned digital experience
- Content and campaign creation for unified digital and physical experiences across web, stores, and the Comcast mobile app
- Enabled a simple account management experience that eliminates barriers to refill
- Created a unified view of the customer by merging site data, transaction data, and customer service feedback
- Rapid cycles of performance analysis, optimization testing, and deployment to drive incremental conversion increases on a weekly cadence
- Built robust acquisition and retention campaigns to drive impact
- Experience Strategy
- Digital Business Strategy
- Product Strategy
- Experience Design
- Customer Lifecycle Marketing
- Data and Insights
- Content Strategy and Creation