Comcast Xfinity

People hate limitations, so we set out to create a flexible payment system that won’t lock you in.

Value Created
01.

Improved customer service

02.

Increased sales efficiency

03.

Enabled open communication channels

04.

Built test & learn program

Comcast Xfinity / Overview

Unlocking growth in a new market segment

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Challenge

Over one-third of Comcast Xfinity’s service area prefers a contract-free commitment. Without this option, Comcast Xfinity was leaving behind considerable growth potential. They needed to build a pre-paid product and ownable experience that would bring new customers to the brand and scale—adding long term value to the company and customers.

Solution

Xfinity Prepaid created a digitally-enabled purchase experience to meet customers where they shop, grow sales channels, eliminate friction at point-of-sale, and minimize the need for sales team training.

Services

Experience Strategy
Digital Business Strategy
Product Strategy
Experience Design
Customer Lifecycle Marketing
eCommerce
Data and Insights
Content Strategy and Creation

Our Impact
Online Products Sold
0 %
Online refill count
0 %
Online Revenue
0 %
Retained Customers
0 %
What Our Clients Are Saying
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Explore the Details

Connecting the physical to digital

A digitally-enabled in-store purchase experience was designed and developed for Xfinity Prepaid. The first-of-its-kind experience was built to meet core customers where they shop, grow sales channels, eliminate friction at point-of-sale, and minimize the need for sales team training.

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