What to Prioritize Now in Financial Services
Assess your digital maturity and prioritize what matters most to today’s financial services consumers.
Financial Services leaders face a pivotal juncture, where quality digital interactions determine future success.
Today’s financial services consumers have high digital expectations. They’ve become accustomed to seamless digital experiences, personalized services, and intuitive interfaces. Younger generations of digital natives like to do their own research, and everyone wants close financial guidance.
Modernizing customer interactions with new technology is the key to success. Moving toward a customer-centric model where understanding and meeting your unique audience’s needs through innovative, user-friendly solutions is essential for sustained growth and market leadership.
"46% of financial services consumers trust banks with better digital experiences because they feel more secure." - Hero Digital's Financial Services Opportunity Index
Hero Digital’s CX Opportunity Index measures how over 40 influential signals impact consumer choice and influence consumer advocacy across financial services experiences.
By asking over a thousand financial services consumers about their digital experience, Hero Digital’s Financial Services Opportunity Index helps businesses assess their digital maturity and prioritize the initiatives that matter most to today’s financial services consumers.
Read our financial services data to create more business value based on what matters to today’s financial services consumers across categories and generations.
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