OVERVIEW
Take an evolutionary approach to deploying GenAI for true personalization.
In the past, personalization relied on business rules and machine learning. Unfortunately, both of these data-driven approaches have downfalls.
Generative AI (GenAI) is the antidote to this problem. Combining a Knowledge Base (KB) and Retrieval-Augmented Generation (RAG) with GenAI allows you to take a new approach to personalization, where you speak to people in your brand voice.
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Rightfully, business leaders are cautiously tiptoeing into using GenAI for personalization.
This report showcases how to take an evolutionary approach to deploying AI-powered personalization, starting with internal applications and gradually expanding to customer-facing ones, letting you experiment and expand use cases over time as you continuously improve.