Rooftop Rendezvous at Opticon

Join Optimizely’s go-to partners for a night out in downtown San Antonio just steps away from the famous River Walk with historic views and delicious food!

Date
Monday, November 18th at 6:30 - 8 p.m.
Location
1Watson Rooftop San Antonio, Texas

Rooftop Ready

Venue
AC Hotel San Antonio Riverwalk

111 Soledad St, San Antonio, TX 78205

Siteimprove and Hero Digital are taking Opticon to new heights for a rooftop evening overlooking the city of San Antonio with dinner and drinks that are unmatched. Embrace your southern self with custom bandanas, country music, and conversations to kick off an awesome Opticon.

We will be providing shuttle services from the hotel to the venue starting at 6:00 p.m. CST, with return shuttles available until 8:45 p.m CST.

TRANSFORMATION PARTNERS

Maximize Your Optimizely Investment

What do Siteimprove and Hero Digital have in common? Proven track records helping brands maximize their Optimizely investment. We are teaming up at Opticon with one mission—help brands transform their customer experience more effectively and efficiently.

To learn more about us before Opticon check us out here, Siteimprove and Hero Digital!

Our Sessions at HCIC

Future-Proofing Patient Find Care: Navigating the “Zero-Click” Era with Evolving Search Engine Optimization (SEO)

Monday, November 11th
10:00 a.m. - 11:30 a.m CST
Location
Lone Star G in JW Marriott

In this Master Class session, discover how consumer expectations and generative AI are transforming how people look at healthcare. Hear insights on what’s been learned over the last two years of changes in search optimization and user experience design. Learn about data challenges and how to build a digital presence that drives patient engagement in an era where technology changes are constant.

Speakers:
Christie McFall
SVP, Client Partner at Hero Digital
Matt Schwabel
Executive Director Marketing Technology & Operations at UNC Health
Adam Abernathy
Sr. Director of Applied Technologies at Yext
Taylor Lavery
Marketing and Communications Strategist Yext

The Balance Between Technology and Human Touch

Tuesday, November 12th
11:10 a.m. - 12:10 p.m. CST
Location
Lone Star D-E JW Marriott

Join Valerie Reich — Hero Digital’s healthcare strategy expert—for a roundtable discussion on the ever-evolving relationship between human interactions and technology in healthcare over lunch.

Building Bridges: Designing Personal Experiences with an Impersonal System

Wednesday, November 13th
11:55 a.m. - 12:45 p.m. CST
Location
Lone Star C

How do we make something as systematic as Healthcare feel personal? Healthcare leaders face many obstacles when seeking to create a unified, personal experience across all of their digital properties. Consistent, engaging digital experiences create better outcomes for both patients and providers. Join Atlantic Health System to hear their favorite bridge-building tools for creating personal experiences in your digital products.

speakers:
Joseph Unger
Sr. Manager, Digital Platforms at Atlantic Health Systems
Cynthia Li
Client Strategy Lead at Hero Digital
Valerie Reich
VP, Healthcare Strategy at Hero Digital

Our Team & Partners at HCIC

Valerie Reich

VP, Healthcare Strategy at Hero Digital

Christie McFall

SVP, Client Partner at Hero Digital

Cynthia Li

Client Strategy Lead at Hero Digital

Tom Swanson

Head of Industry Strategy & Marketing – Health & Life Sciences at Adobe

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