Elevate Your Innovation Journey at HCIC

Join us with Adobe at HCIC to discuss your healthcare innovation journey over tacos and tequila in Austin’s vibrant 2nd Street District.
Date
Tuesday, November 12th at 5:30 - 7:30 p.m
Location
La Condesa (2nd Floor), 400 W 2nd St, Austin, TX

Elevate Your Healthcare Innovation Journey Discussion

Venue
La Condesa (2nd Floor) 400 W 2nd St A, Austin, TX 78701

*Walk up the stairs to the Malverde event space

Listen to Adobe’s Head of Industry Strategy & Marketing for Health & Life Sciences Tom Swanson and Hero Digital’s Healthcare Strategy Lead Valerie Reich’s lively discussion about what’s next in the healthcare digital journey and the prescription for success.

Agenda:
Arrival
5:30 p.m. CST
Healthcare Innovation Discussion
6:00 p.m. CST
Networking & Dinner
6:30 p.m. CST
Hero X Adobe HCIC
Visit Us at Booth #231 at HCIC

We drive connection and growth in healthcare.

Hero Digital is an award-winning healthcare customer experience company with deep industry expertise, strategic partnerships with tech leaders, and a proven record of delivering future-focused healthcare experiences.

We’re looking forward to connecting with fellow healthcare leaders at Booth #231 at HCIC in the JW Marriott. We have several speaking sessions that we’d love for you to attend. See our thought leadership sessions below.

Our Sessions at HCIC

Future-Proofing Patient Find Care: Navigating the “Zero-Click” Era with Evolving Search Engine Optimization (SEO)

Monday, November 11th
10:00 a.m. - 11:30 a.m CST
Location
Lone Star G in JW Marriott

In this Master Class session, discover how consumer expectations and generative AI are transforming how people look at healthcare. Hear insights on what’s been learned over the last two years of changes in search optimization and user experience design. Learn about data challenges and how to build a digital presence that drives patient engagement in an era where technology changes are constant.

Speakers:
Christie McFall
SVP, Client Partner at Hero Digital
Matt Schwabel
Executive Director Marketing Technology & Operations at UNC Health
Adam Abernathy
Sr. Director of Applied Technologies at Yext
Taylor Lavery
Marketing and Communications Strategist Yext

The Balance Between Technology and Human Touch

Tuesday, November 12th
11:10 a.m. - 12:10 p.m. CST
Location
Lone Star D-E JW Marriott

Join Valerie Reich — Hero Digital’s healthcare strategy expert—for a roundtable discussion on the ever-evolving relationship between human interactions and technology in healthcare over lunch.

Building Bridges: Designing Personal Experiences with an Impersonal System

Wednesday, November 13th
11:55 a.m. - 12:45 p.m. CST
Location
Lone Star C

How do we make something as systematic as Healthcare feel personal? Healthcare leaders face many obstacles when seeking to create a unified, personal experience across all of their digital properties. Consistent, engaging digital experiences create better outcomes for both patients and providers. Join Atlantic Health System to hear their favorite bridge-building tools for creating personal experiences in your digital products.

speakers:
Joseph Unger
Sr. Manager, Digital Platforms at Atlantic Health Systems
Cynthia Li
Client Strategy Lead at Hero Digital
Valerie Reich
VP, Healthcare Strategy at Hero Digital

Our Team & Partners at HCIC

Valerie Reich

VP, Healthcare Strategy at Hero Digital

Christie McFall

SVP, Client Partner at Hero Digital

Cynthia Li

Client Strategy Lead at Hero Digital

Tom Swanson

Head of Industry Strategy & Marketing – Health & Life Sciences at Adobe

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