Loyalty in Healthcare, post COVID-19
In a survey conducted by Hero Digital in August 2020, only about half of patients reported feeling loyal to their current provider, with individuals who have relocated or changed jobs being more likely to switch. The pressures of money loss, reemployment, moving, and health concerns are motivating people to find new providers. This transition uncovers a potential audience of about 25 million who will be searching for a provider who can give them a seamless, integrated experience.
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Some key insights from the latest findings…
- Across healthcare relationships, only about 50% of patients feel loyal to their regular providers.
- While younger and more urban patients were already open to switching providers pre-pandemic, COVID-19 has acted as a general accelerant.
- Disruptions from COVID-19 could lead to 25 million people considering a switch of their regular healthcare providers.
- Patients who are the most at risk following COVID-19 disruptions are the most influenced by availability and technology offered by their doctors.
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