We’re back from Sitecore Symposium. Refreshed and eager to dig into new platform enhancements, our minds are buzzing with ideas to elevate customer experiences to another whole level. The theme of the conference was the importance of seamlessly weaving content and democratizing personalization, and we couldn’t agree more.
“A focus on experience is a must-have.” #sitecoreSYM pic.twitter.com/56eEqDCmjx
— Hero Digital (@HeroDigitalHQ) October 9, 2018
The “Content Hub” of the Future
We’re stoked. Sitecore announced its planned acquisition of Stylelabs, which empowers marketers to deliver an end-to-end content, commerce, and personalization platform across any channel.
Tom De Ridder leads us through the Content Hub available soon thanks to @realStylelabs acquisition: powerful integrations (InDesign, Photoshop, etc.), easy collaborative creation and editing, drag & drop and dropdown interface, incredible UX with automated workflow. #SitecoreSYM pic.twitter.com/bMtDDrOzVV
— Sitecore (@Sitecore) October 11, 2018
By incorporating Stylelabs’ digital asset management (DAM), marketing resource management (MRM), and product information management (PIM) applications, Sitecore Experience Cloud enables marketing departments to create and optimize the volume of assets needed to treat customers as individuals. In turn, businesses can provide the right information, products, and services right when the customer needs them, building engagement, trust and loyalty, and lifetime value.
Read more about preparing for a successful DAM implementation, which happens to be one of Hero Digital’s specialties.
Unleash the Power of the Sitecore Platform
Sitecore is focused on bringing power to marketers and developers so they can deliver personalized customer experiences. In the 9.1 release, expect a multitude of new capabilities that refine and enhance existing functionality and help customers get to market faster.
We’re particularly excited about Sitecore JavaScript Services. “We’re doing more work with front end frameworks and full page caching via CDN’s,” says Charlie Darney, Director of Engineering at Hero Digital. “The JavaScript Services library will help us deliver more complex features using Sitecore, while maintaining a fast and client-side compatible solution.”
Breakout Session: “Better Together: Sitecore and Salesforce”
Personalization is the holy grail for many companies, but it can be elusive to achieve. In this popular session, Kristine Stebbins, SVP of Client Services at Hero Digital, provided step-by-step guidance on how to plan and execute an integration between Sitecore and Salesforce that walks you through the decisions regarding what customer data is captured and shared between the two platforms.
Just being able to establish the rules on both sides of Sitecore and Salesforce and have them be aligned is a task. The layers are worthwhile. But they need to be thought through from a business and a marketing perspective. – @KrisStebbins #SitecoreSYM #sitecoreandsalesforce pic.twitter.com/gcn9wMFny1
— Sitecore (@Sitecore) October 10, 2018
“All of the journey points are data collection points.” @KrisStebbins #SitcoreSYM pic.twitter.com/ueefxyo1yG
— Hero Digital (@HeroDigitalHQ) October 10, 2018
Breakout Session: “Driving Digital Marketing Maturity and Customer Experience with Sitecore and Salesforce”
Sitecore is at the core of your customer experience. However, becoming a mature digital marketing organization requires the integration of customer data, CRM, and email. Tony Rems, Chief Technology Officer at Hero Digital, showed how it all fits together to help drive your customer experiences to the next level.
See that upward graph? Proof of how integrating @Sitecore and @salesforce drives digital marketing growth and maturity. #SitecoreSYM pic.twitter.com/xIJFaPPzDq
— Hero Digital (@HeroDigitalHQ) October 11, 2018
Breakout Session: “Why Aren’t You Using Sitecore Analytics?”
It’s one of the most powerful tools in the Sitecore platform, however many customers aren’t taking advantage of it. Kristine Stebbins, SVP of Client Services at Hero Digital, shared creative ways to combine the power of Sitecore Analytics with Google Analytics – providing customer stories in healthcare, manufacturing, and retail sectors along with example dashboards and technologies, such as Power BI and Tableau.
The key to seamless #CX is data. @Sitecore Analytics collects and connects actionable customer information that enhances experience. #SitecoreSYM pic.twitter.com/f8gJ8h0Ylf
— Hero Digital (@HeroDigitalHQ) October 10, 2018
Congratulations to the winner of our booth giveaway, Ted Napierkowski of GoDaddy.com!
Until next year, Sitecore Symposium.
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