Wedgewood Pharmacy

A collage of animals and people in various settings, showcasing the beauty of nature and human-animal interactions.

Activating a connected digital ecosystem to drive sales and retention.

Value Created
01.

Defined the future state digital ecosystem

02.

Refreshed their brand and value proposition

03.

Redesigned the digital experience optimized to drive B2B and B2C sales

04.

Defined the data and technology requirements to enable the optimized experience

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Reimagining the role of digital in their most important relationship

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Challenge

To fuel the next stage of growth for Wedgewood Pharmacy, a compounding pharmacy devoted exclusively to animal health — we were engaged to reimagine the role between Veterinarians and Consumers.

Solution

The reimagination of this digital experience was driven by performance data, testing, and primary research. We addressed pain points identified with new feature functionality, optimized prescription flows, and the activation of refined lead generation tactics.

Services

Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation

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Explore the Details

Value realization of the experience and commerce architecture.

To enable the reimagined experience, we defined a strategy to optimize existing components of the customer experience and commerce architecture, inclusive of dependencies between systems and functions, to create a fully connected ecosystem that will drive more value.

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