Brunswick

Speedboat with people on it during sunset

A new wave of digital experiences

Value Created
01.

Enabled Adobe action plan for superior customer experiences

02.

Built a multi brand SEO & measurement strategy

03.

Established closed loop reporting & attribution

04.

Laid the foundation for personalization

Brunswick / Overview

Deployment management across 15 dedicated, passionate brands.

Share

Challenge

Brunswick Corporation is the global leader in marine recreation, dedicated to being the most trusted partner to their customers through more than 60 industry-leading brands, including: Mercury Marine, Mercury Racing and MerCruiser.

After partnering with Hero for various global implementation projects, Brunswick signed an additional Managed Services contract to keep their new portals at the top of their game.

We quickly identified the needs for support on program management, deployment strategy and global release management. Hero works to provide Brunswick with 24/7 support across multiple sites to maximize results.

Solution

As Adobe Gold Partners and certified platform experts, the Managed Services team worked with Brunswick to suggest new and efficient methods of using AEM & Magento to improve site functionality across their global network of sites.

The Managed Services team has also taken full ownership of release management, coordinating and leading deployments for all global vendors.

  • Continuous efficiency optimization
  • Managed all releases
  • Lead deployment for global vendors
  • Enabled Adobe action plan: Experience Manager, Analytics, Target, and Commerce/Magento for superior customer experiences

Services

Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation

Our Impact
Average response time
0 Hour
Needing global support
0 Brand
Increase in monthly global support hours
0 %
Text
0 m
Text
0
What Our Clients Are Saying
“Hero Digital has been a strong thought partner from the beginning. We continue to work with them especially in areas of digital product management.”
Michael Adams
Vice President – Chief Information Officer
Explore the Details

Heading

Text

Scroll to Top