Heineken
Increased efficiency in weeks
Value Created
01.
After launch Heineken experienced increased sales efficiency and improved customer service.
02.
Value
Heineken / Overview
Heineken’s customers demanded more
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Challenge
Heineken USA, with 19 majority-owned breweries and 8 joint owned breweries, needed a more efficient way to sell their portfolio of products to their approximately 700 distributors across the US. Heineken’s previous portal was built on outdated technology and did not support future capabilities.
Solution
Hero determined that Salesforce Service Cloud and Salesforce B2B Commerce would best support the demands of the customers, updating the digital platform for product sales.
Within weeks, Heineken had a fully functional MVP for all their sales to distributors in the United States and could focus on improving customer service and distributor engagement.
What we did:
- Increased sales efficiency
- Improved customer service
- Enabled open communication channels
- Enabled Salesforce
Services
Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Management
Content Strategy and Creation
Our Impact
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Online refill count
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Online refill count
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%
Online Revenue
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m
Retained Customers
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New Visits Daily
What Our Clients Are Saying
We offer a suite of AI-powered experience and technology solutions to maximize your value across the entire customer experience ecosystem
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