Elan: a Division of U.S. Bank
Driving revenue for over 1,300 local banks and credit unions
Elan: a Division of U.S. Bank
Share
Challenge
It’s nearly impossible for Bankers to be an expert in every product offering they have available to customers.
Yet they are having conversations and making recommendations to customers every day. They often default to the products they are most familiar with, limiting growth potential of new offerings.
Elan needed a way to seamlessly close the knowledge gap so bankers could feel confident and empowered to drive sales of new cards and retain existing cardholders.
Solution
- Built a digital ecosystem for product specific training and access to customizable marketing assets
- Streamlined the application process to drive increase in new cards sold
- Provided bankers access to their real-time results performance dashboards
- Developed a reward and recognition system for bankers
- Architected a business-critical technology platform that’s fully integrated into their partner ecosystem
Services
Research and Insights
Experience Design
Experience Strategy
Technology Platform Planning
Data and Insights
Analytics and CDP
Content Strategy and Creation
Our Impact
+
0
%
Increase in credit card applications year over year
+
0
%
Increase in new card holders year over year
What Our Clients Are Saying
“We’re continuously receiving positive feedback from our banker community on the experiences and tools. Unlike anything I’ve heard in the past. Continued optimizations are driving very positive engagement.”
Jim Poluch
Senior Vice President, Elan Client Marketing
Explore the Details
Connecting the physical to digital
A digitally-enabled in-store purchase experience was designed and developed for Xfinity Prepaid. The first-of-its-kind experience was built to meet core customers where they shop, grow sales channels, eliminate friction at point-of-sale, and minimize the need for sales team training.
