Berkshire Hathaway HomeServices

Simplifying the complexity of real estate relationships for lasting success


A home purchase happens in moments but lasts a lifetime. So why do we treat the largest investment of our life as a transaction, taking advice from someone we barely know?


A scalable digital foundation that enables the vast BHHS real estate agent network to become trusted advisors and create lasting relationships.

The situation

Berkshire Hathaway’s 280+ franchisee partners represent 60,000+ agents in more than 1,500 locations worldwide. With the ambition to rewrite the rules of real estate, and become a network of trusted “Agents for Life” — they needed a scalable digital foundation that could enable them to fulfill that ambition.

What We Did

We designed, architected, and implemented a digital ecosystem, powered by Adobe Marketing Cloud that:

  • Enables franchisees and agents to share their unique personal brand — while staying true to the integrity of BHHS
  • Makes it easy to customize, update, and publish valuable content
  • Integrates more than 10,000+ content publishers to power the platform with best-in-class MLS search and real-time listing information
  • Smartling + Global LT enables the global localization of corporate site information across 7 countries and 13 languages
  • Streamlines the transaction process for agents while creating a cohesive journey for home buyers
  • Can scale with additional integrations as BHHS evolves its offerings


  • Experience Strategy
  • Experience Design
  • Analytics and CDP
  • Technology Platform Planning
  • SEO
  • Content Management

“We are on a mission with the best technology companies in the world, and along with Hero Digital, to develop a collection of ever expanding solutions to accelerate our Agent's productivity and maximize their efficiency."

Chris Stuart
Former CEO


60k Real estate agents
1,500 Offices
13 Languages
49 Currencies

Engineering the ecosystem

Berkshire Hathaway’s bold ambitions would not be realized by implementing an out-of-the-box solution. Our fully integrated custom platform, using Adobe Marketing Cloud, has made their ambitions a reality.