Berkshire Hathaway HomeServices
Simplifying the complexity of real estate relationships for lasting success
Truth
A home purchase happens in moments but lasts a lifetime. So why do we treat the largest investment of our life as a transaction, taking advice from someone we barely know?
Beauty
A scalable digital foundation that enables the vast BHHS real estate agent network to become trusted advisors and create lasting relationships.
The situation
Berkshire Hathaway’s 280+ franchisee partners represent 60,000+ agents in more than 1,500 locations worldwide. With the ambition to rewrite the rules of real estate, and become a network of trusted “Agents for Life” — they needed a scalable digital foundation that could enable them to fulfill that ambition.
What We Did
We designed, architected, and implemented a digital ecosystem, powered by Adobe Marketing Cloud that:
- Enables franchisees and agents to share their unique personal brand — while staying true to the integrity of BHHS
- Makes it easy to customize, update, and publish valuable content
- Integrates more than 10,000+ content publishers to power the platform with best-in-class MLS search and real-time listing information
- Smartling + Global LT enables the global localization of corporate site information across 7 countries and 13 languages
- Streamlines the transaction process for agents while creating a cohesive journey for home buyers
- Can scale with additional integrations as BHHS evolves its offerings
Services
- Experience Strategy
- Experience Design
- Analytics and CDP
- Technology Platform Planning
- SEO
- Content Management
“We are on a mission with the best technology companies in the world, and along with Hero Digital, to develop a collection of ever expanding solutions to accelerate our Agent's productivity and maximize their efficiency."
Impact
Engineering the ecosystem
Berkshire Hathaway’s bold ambitions would not be realized by implementing an out-of-the-box solution. Our fully integrated custom platform, using Adobe Marketing Cloud, has made their ambitions a reality.
