Berkshire Hathaway HomeServices

Simplifying the complexity of real estate relationships for lasting success

Overview

Berkshire Hathaway HomeServices

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Challenge

Berkshire Hathawayโ€™s 280+ franchisee partners represent 60,000+ agents in more than 1,500 locations worldwide. With the ambition to rewrite the rules of real estate, and become a network of trusted โ€œAgents for Lifeโ€ โ€” they needed a scalable digital foundation that could enable them to fulfill that ambition.

Solution

We designed, architected, and implemented a digital ecosystem, powered by Adobe Marketing Cloud that:

  • Enables franchisees and agents to share their unique personal brand โ€” while staying true to the integrity of BHHS
  • Makes it easy to customize, update, and publish valuable content
  • Integrates more than 10,000+ content publishers to power the platform with best-in-class MLS search and real-time listing information
  • Smartling + Global LT enables the global localization of corporate site information across 7 countries and 13 languages
  • Streamlines the transaction process for agents while creating a cohesive journey for home buyers
  • Can scale with additional integrations as BHHS evolves its offerings

 

Services

Experience Strategy
Experience Design
Analytics and CDP
Technology Platform Planning
SEO
Content Management

Our Impact
Real estate agents
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Offices
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What Our Clients Are Saying
โ€œWe are on a mission with the best technology companies in the world, and along with Hero Digital, to develop a collection of ever expanding solutions to accelerate our Agent's productivity and maximize their efficiency.โ€
Chris Stuart
Former CEO
Explore the Details

Engineering the ecosystem

Berkshire Hathawayโ€™s bold ambitions would not be realized by implementing an out-of-the-box solution. Our fully integrated custom platform, using Adobe Marketing Cloud, has made their ambitions a reality.

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