Progressive Personalization
Create digital experiences that truly enhance people’s lives.
Personalization isn’t living up to its potential. The pursuit of personalization has become such a focus for many business leaders that we often lose sight of why we even want it and what it means to us.
The truth is personalization is an over-hyped word with a complex paradox behind it. Hero Digital’s customer experience research reveals that, instead of personalization, people expect to achieve their goals easily, without compromise.
It’s time to move beyond brand stewardship, lead generation, and sales support. To provide true value, we have to be informative, supportive, and trustworthy. We must get closer to the people we serve and fulfill a purpose. People need to see and hear from you at the right time, with the right message, across every touchpoint.
Empowered by technology, people are piecing together ecosystems around each human need. Loyalty comes from their own human experience.
Hero Digital’s Progressive Personalization Playbook gives you the tools to align with your customers’ values, help them with their decisions, and make them feel heard and understood.Â
Dive into this report to engage with people in meaningful ways across their entire lifecycle.
Identify
Define target customer microsegments and journeys.
Architect
Create a content architecture, data strategy, and testing plan.
Orchestrate
Deploy tailored content with precision messaging across multiple channels.
Advance
Optimize with iterative test-and-learn strategies.
Related Resources
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