Connect Directly
Commerce is the most tangible value exchange—a human need is met and a business is supported.
Options continually expand for how, when, and where to shop. How well you serve people during every interaction—from initial research and order to delivery and support—will make or break their perception of your brand.
Sellers must connect with customers who are in constant motion. Wherever brands connect with people, it’s essential to remove friction and make products and services easy to discover.
By placing people at the center of your strategy, your commerce ecosystem expands naturally, gaining momentum as it grows. At every point of maturity, it’s critical to assess how well you’re serving people. Your present and future commerce objectives should aim to enhance their lives.
Serving people requires a cohesive commerce ecosystem. Strategy, data, design, and technology must work together in harmony.
Hero Digital’s Connected Commerce Playbook for Retail and Consumer Goods helps sellers enhance people’s lives through digital experiences.
Dig into this report to create value for customers, integrate everywhere, and earn brand loyalty.
Center
Serve your customers’ important human needs.
Extend
Build connections between physical and digital.
Unify
Integrate the platforms that matter.
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