Customer Intelligence for Commerce

Using Customer Data Platforms to create superior modeling and messaging across the customer journey

Retail & Consumer Goods companies that embrace CDPs will drive personalized, engaging customer experiences and unified messaging across the customer journey.

People gravitate toward authentic relationships with brands that understand them. The challenge of today is delivering on this promise.

To do so, you may want to improve your retail servicing. You may want to drive customer loyalty with a seamless unified brand experience. Or, you may want to add subscription servicing and scaling to a growing e-commerce business.

To meet these challenges, Customer Data Platforms can help your business leverage powerful data across the customer journey.

CDP Retail Diagram


CDPs are more than mere data conduits and storage mechanisms. They’re among the most sophisticated marketing tools available and can help your organization embrace the leading edge of customer data collection and activation.

Future-forward companies with CDPs have wide-angle views over more data and actionable audience segments. The platforms empower marketers with first-class data integration, customer activation, and creative personalization.

Hero Digital’s Customer Intelligence for Commerce report helps business leaders make their customer data matter.

Read this report to learn how CDPs improve data collection, safeguard privacy, and drive personalization through next-level customer profiles and segments.


The Data Solution Design: solve requirements, identify sources, and define destinations and activation.


Set up admin and UI with onsite event tracking, secure connections, audience segments, and destinations.


Deploy the CDP with data monitoring and KPI reviews.

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