The Customer Intelligence Mosaic
Imagine meeting your customers’ greatest needs: airtight data privacy, true personalization, and ultra-responsive online experiences.
Today, most marketing tools amass troves of data but need help to make the information matter. Third-party cookies are disappearing, the disparate parts don’t fit into a whole, and marketers cannot create a complete picture of the people they serve.
With a single source of truth, the vision takes shape.
As the next evolution of marketing technology, Customer Data Platforms (CDPs) collect and unify first-party data, creating complete, coherent views of your customers—weaving the elements into an intelligent mosaic.
CDPs are more than mere data conduits and storage mechanisms. They’re among the most sophisticated marketing tools available and can help your organization embrace the leading edge of customer data collection and activation.
Future-forward companies with CDPs have wide-angle views over more data and actionable audience segments. The platforms empower marketers with first-class data integration, customer activation, and creative personalization.Â
Hero Digital’s Customer Intelligence Mosaic report helps business leaders make their customer data matter.
Read this report to discover how CDPs can take your customer intelligence gathering to the next level by improving data collection, safeguarding privacy, and driving true personalization.
Design
The Data Solution Design: solve requirements, identify sources, and define destinations and activation.
Develop
Set up admin and UI with onsite event tracking, secure connections, audience segments, and destinations.
Deploy
Deploy the CDP with data monitoring and KPI reviews.
Related Resources
Related Resources
