Use customer intelligence to deliver a connected omnichannel journey that merges patient needs with advanced technology.
Hero Digital is proud to release our Health & Wellness Cookieless Future Report. This industry study illuminates genuine ways for healthcare and digital wellness companies to collect data and gain insights from their patients and customers.
Healthcare and wellness companies, trusted with valuable customer information, must protect the personal data they collect or risk losing a customer forever.
Every healthcare company must ensure compliance with the Health Insurance Portability and Accountability Act (HIPAA), a federal law that requires the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.
On top of that, marketing strategies that rely heavily on third-party cookies are disappearing. Serving targeted ads and personalized content to prospects and customers is going to be challenging.
Gaining consent through contextual privacy is paramount in the health and wellness sector. Increased cybersecurity attacks are also placing pressure on healthcare companies to tighten up their privacy guidelines.
By carefully leveraging customer data, leading health and wellness companies are delivering a connected omnichannel journey that merges patient needs with advanced technology.
Hero Digital’s Health & Wellness Cookieless Future Report highlights new, genuine ways to collect data and gain customer insights.