Customer Obsession Report

The Path to Customer Obsession

Test-and-learn strategies for meeting customer needs

Hero Digital is proud to publish The Path to Customer Obsession. This executive report helps business leaders use test-and-learn strategies to discover the needs of the people they serve.

Everyone wants to know what customers want. It’s a truth as lasting as commerce itself. 

Today, the dictum has turned its head. Customers expect that you know what they want, and can deliver it to them seamlessly. What’s more, they expect this level of service at every touchpoint from organizations large and small, from high tech to healthcare to financial services and beyond. 

To keep up, business leaders must keep a finger on the pulse of a market that’s always in flux. Only customer-obsessed companies will rise to the challenge and thrive in this environment.


While there isn’t a magic customer-obsession switch, there are strategies to set you on the path to success. These tried-and-true approaches ensure your organization moves from a product orientation toward customer obsession.

Customer-obsessed companies use test-and-learn ecosystems to uncover truths about what customers truly desire. In the age of AI and ML-based tools, every touchpoint is an occasion for testing, and every employee is a purveyor of data insights. Likewise, every process and decision, save the most strategic ones, must pass the touchstone of testing. 

To succeed, you must collect the right feedback, prepare to “fail” on the path to discovery, and pivot when necessary. All this must be done at scale. 

Read this report to discover tangible strategies for accelerating your customer focus, creating bullet-proof value for those you serve, and building test-and-learn systems everywhere in your company.

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