ChatGPT’s Human & Business Impact

ChatGPT’s impacts on search, digital marketing, and the human-tech interface.

EXECUTIVE REPORT

The launch of OpenAI’s ChatGPT has set the world of digital marketing on fire.

Aside from promising new ways to create content, ChatGPT has engendered questions about human sentience, language, and intelligence. The greatest on the minds of digital marketers: will ChatGPT change everything? Offering conversational experiences unlike anything before, ChatGPT is considered a breakthrough. It seems able to understand prompts and return prose, poems, fiction, and code as if from another mind.

ChatGPT is the latest Large Language Model (LLM) packaged into a chatbot interface—a helpful and even game-changing tool that will not live up to the hype.

Hero Digital’s report on ChatGPT’s Human & Business Impact deconstructs the ChatGPT experience, recommends realistic applications, and explores potential improvements.

Read this report to explore ChatGPT’s impacts on search, digital marketing, and the human-tech interface.

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